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Astro-Ed - Interweaving
Astrophysics, Education and Business

Does science have anything to say to
the business world today? While we probably all feel it must, the
declining enrolment in basic science programs argues that society
fails to see that connection. Given that science and engineering
underpins our civilization, this is a worrying trend. The methods
of science, of the formulation of a hypothesis and the development
and testing of a model, have far greater relevance than just investigating
a research problem. They have relevance to the commercial world,
for essentially this is the process of innovation. Astro-Ed has
been developed to deliver this message. The wonder of astronomy
is used to open up an audience's eyes to the methods of science.
The concept of developing and testing a model can then be illustrated
by describing our understanding of a subject - I have chosen the
"Search for another Earth" as a suitable theme.
Can Astro-Ed work? It's early days
yet, and the idea is still developing. Presentations have been given
to three diverse groups; a conference of quality control managers,
heads of departments of independent schools and the marketing division
of AMP. These organisations have even been prepared to pay for the
presentations. Science must be relevant to business practice - we
simply have to find a way of selling the message.

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